Mahadevi Group
Revolutionizing the Media Industry
Our journey began with our first venture, PRAROCHAN MEDIA PRIVATE LIMITED (PMPL), which launched in August 2015. PMPL's primary focus is on securing legally approved spaces for outdoor advertisements in prime locations within major metro cities. Specializing in Out-Of-Home (OOH) and digital advertising, PMPL has already acquired 150,000 square feet of outdoor media space. We are actively working towards acquiring an additional 900,000 square feet in Mumbai and the Mumbai Suburban District, positioning ourselves as a leading player in the outdoor advertising market.
One of the most significant milestones in our history is our prestigious collaboration with the Government of Maharashtra. Prarochan Group has been entrusted with the redevelopment of 1,603 Aarey milk stalls across Mumbai. These stalls, originally established in 1960, had been neglected over the years, despite Mumbai's evolution into a smart city. PMPL has been awarded the contract to redevelop these stalls over a three-year period, granting us exclusive media and digital rights for the next 15 years. This project aims to enhance the quality of life in Mumbai by offering superior dairy products and modernized stalls, thereby contributing to the city's ongoing development.
At Mahadevi Group, we are unwavering in our commitment to innovation, quality, and client satisfaction. Our team is composed of seasoned professionals with extensive experience in media planning, creative design, content production, and strategic communication. We harness the latest technologies and marketing strategies to deliver customized advertising solutions that cater to the unique needs of our clients. Our goal is to consistently exceed expectations and drive success for our clients in the ever-evolving media landscape.
Beyond our business endeavors, we are deeply committed to giving back to the community. Through various corporate social responsibility initiatives, we strive to make a positive impact in areas such as education, environmental sustainability, and healthcare. Our efforts are aimed at fostering a better and more sustainable future for the communities we serve.
In 2015, founded Prarochan Media Pvt. Ltd., successfully expanding the business and acquiring multiple projects. In December 2024, Prarochan Media collaborated with one of the largest group to accelerate the development of the 1603 Aarey Stalls of Prarochan Media project, handing over its operations to them from Jan. 2025.
This strategic move allowed us to focus on Six other ventures which we had initiated in early 2021 with a vision to bring transformation in the respective segments of FMCG, Real Estate, E Auto/Vehicles and Entertainment industries.
Today, Mahadevi Group operates across diverse sectors, including Outdoor Media & Advertising, Dairy & FMCG, Real Estate & Infrastructure, Fintech - Micro Financing, Life science and E-Vehicles. We Created each company and its segment with the core aim of transforming the life of public at large which can gives a long term platform for sustainable Innovations and bring value for money to our customer. In Indian emerging markets, we found lot of opportunities which are not focus and syncronise. We are just bring all our idea in to reality and doing transformation which will remian for future generations.
Our goal is to position these segments as industry leaders in India's rapidly growing markets over the next three years.
Mahadevi Group is making significant investments in Technical know-how, by developing a seamless platform integrating next-generation BlocPal technology and done long term collaboration with Mbnk, owned by Shri. Shashank Joshi the aim is to make the seamless MIcro-financing platform with all kinds of fintech services for the fastest deployment of funds in the Micro Financing Segment. This innovation aims to revolutionize micro-financing by offering a unified platform in cross segment for all online financial services in joint collaboration with Canadian Technology Group - MBnK.
To create a sustainable systematic worldwide profit-making Organization, to give taxes to hundred, jobs to millions, products & services to billions and charity to trillions.
We aim to build a sustainable, global organization that generates significant profits for tax contributions, creates millions of jobs, and delivers exceptional products and services to billions. We are committed to substantial charitable efforts, ensuring a positive impact on society.
B.Com., LLB, LLM, CS, PGDBM (Welingkar), Sr. Executive Leadership Program (Harvard Business School – Boston).
Shri Rupesh Kadam is the Chairman & Managing Director of Mahadevi Group, formerly the owner of Prarochan Media and other companies. In January 2025, Prarochan Group transitioned its companies under Mahadevi Media Holdings Company.
Before venturing into business, he worked as an Advisor for several renowned developers and corporate companies, providing expertise in Legal, Liaisoning, and Finance for real estate projects. He previously held middle and senior management positions in multinational companies including S. Kumars Nationwide Limited as a (DGM & Head Legal), Thomas Cook (India) Ltd.(Manger – Legal), and C Bay Systems Inc.
Shashank Joshi is a serial entrepreneur based in Mumbai, with nearly 30 years of professional experience spanning diverse sectors such as Energy, Fintech, Mobile Wallets, IT & ITES, Outsourcing, Transition, and Management Consulting. A Mechanical Engineering graduate, he began his professional journey in 1992 by venturing into the computer software and hardware business. In 1994, he established India’s first computer retail outlet, marking a milestone in the country's tech industry.
Since 2000, he has been actively involved in IT-enabled services, including medical transcription, international & domestic call centers, and outsourced accounting. He is a pioneer in successfully executing Merchant Cash Advance and Merchant Processing businesses through offshore routes. Driven by a vision to simplify payments and bring convenient mobile payment solutions to every mobile subscriber in India, he founded MoneyOnMobile in 2010, a pioneering payment startup based in Mumbai. As Founder and MD, he led MoneyOnMobile—an RBI-authorized entity—to remarkable success, expanding its reach to 153 million subscribers and 310,000 retail partners across India, achieving gross revenues of over ₹1.4 crore per month. As the Founder & CEO of his second fintech startup, mBnk, he introduced the concept of a Phygital Financial Marketplace in India, offering multiple financial services on a single app. Through a trade distribution network of nearly 250,000 retail merchants, mBnk revolutionized last-mile connectivity in the financial sector.
His contributions have been widely recognized, earning him multiple prestigious awards:
• Asia Pacific Entrepreneur Award (APEA) 2015
• Best Wallet at the Emerging Payments Awards (EPA) 2015, London
• CEO of the Year 2016 at the 7th Annual India Leadership Conclave by Network 7 Media Group
• MoneyOnMobile was honored as "India’s Most Valuable & Trusted Mobile Wallet 2016"
Shashank Joshi has also been featured in leading publications, including The New York Times, Times of India, and The Economic Times, for his innovative contributions to the Fintech and Payments industry.
In collaboration with Mahadevi Group, Mr. Joshi will be bringing his expertise to streamline the existing segments and creating technological advancement and new innovative applications for Mahadevi Group.
Shri. Prakash Page is a well-known personality in Maharashtra. A Chartered Accountant by profession, Mr. Page is instrumental in starting over 5000 companies big and small in his career. He was instrumental in the creation of Maharashtra State Road Development Corporation (MSRDC), the restructuring of the Maharashtra State Electricity Board (MSEB) into its four companies, Mahagenco, Mahadiscom, Mahatransco and MSEB Holding Company. He has also introduced the concepts Public Private Partnerships to the government in 1996 which is now very popular. He has undertaken numerous projects worldwide in the fields of Infrastructure, Aviation, Power, Sugar and Dairy. He is presently an Independent Director in MSEB Holding company ltd., Maharashtra State Power generation Company Ltd., Maharashtra State Power Distribution Company Ltd., Maharashtra State Power Trading Company Ltd. and an advisor to the Minister of Energy and Education in the state of Maharashtra. Under his guidance Prarochan Group has entered into Partnerships with several leading Organizations.
Dinesh Maheshwari was headed as Executive Director & the Chief Financial Officer of Future Retail Ltd. (FRL). He is a qualified Chartered Accountant. He started his journey with FRL in December 2004 and has over 22 years of rich managerial experience post qualification. He has also worked with other corporate houses viz S.R. Batliboi & Co., IIT Capital Services Ltd., and Mukwano Industries Ltd. He has Strong domain knowledge of Finance, Accounts, Taxation, and Corporate Restructuring and commercial functions.
Mr. Sandeep Sawant is Qualified Chartered Accountant and Cerified Public Accountant from USA as well as very well versed with Information Systems, he has worked as software developer during initial phase of his career, a commerce graduate from University of Mumbai. He has expertise in Financial Audits, Examination of Accounting, recording and reporting of financial transactions. He has been conducting Statutory & Tax audit, Internal audit of large & medium scale Limited Companies. Further he has worked for fraud detection and investigation for some organizations. He is working as Director for Finance and Audit of all the group companies since June,2018.
Nilesh Kadam a Graduate in Business Administration and a Master's degree in Public Administration, is the Director Liaisoning at Prarochan Group, bringing over 2 decades of experience in government relations, public affairs, and strategic partnerships. He excels in building and maintaining relationships with government bodies, ensuring regulatory compliance, and securing approvals for major projects. His strategic thinking, strong communication skills, and dedication to excellence make him a vital asset to Prarochan Group. Vital asset of the Company. He is working as Director since year March 2022 in group companies.
James Lazar a management graduate from Mumbai University and a seasoned professional in the real estate sector, showcasing exemplary enterprising skills. He places a high value on the trust his clients bestow upon him, consistently striving to surpass their expectations. With an unwavering passion for the industry, has garnered numerous accolades spanning various geographical locations and industry sectors. Believes in building a reputation not solely based on business metrics, but on the pillars of Trust, Transparency, and Teamwork. As a proven leader, he possesses comprehensive expertise in business development, finance, customer service, and people management. His main strengths lie in successfully launching new projects, meticulous budgeting, strategic planning, forecasting, and delivering top-notch after-sale services to foster and maintain strong client relationships. He is working as a Director for PRIPL since December 2024 and now also a part of other companies of group.
Mahadevi Media & Solution, part of the Prarochan Group of Companies, was founded with the vision to bring innovation and impact to the media industry.
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Powai - 400076.
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